Mazemakers needed a marketing piece but were constrained by a limited budget and very little time. By employing creative use of existing (non-professional) photography and stock art we designed a brochure that successfully communicated Mazemakers’ unique appeal.
The camp’s values of creativity, choice, challenge, and community are all clearly articulated here.
A logo was designed to be a recognizable mark for the camp wherever it appears. The Mazemakers’ “M” is a path through a maze tilted on its side.
The mark is clearly recognizable and was “step one” in establishing the camp’s brand.
website design & production
The Mazemakers website goes into great detail about the camp’s offerings. A very clean and clear typogrphic hierarchy is established to help users navigate a wealth of information about the camp. The design motif of a never-ending maze is repeated across the browser window behind the banner images and across the footer. This helps to provide visual consistency and further reinforce the brand.